Tracking Your TARGET AUDUIENCE

The Right Applicants
The Key Element


A "desired attendee profile" is developed based on input from the client

The Right Events

All Events Meeting The Desired Profile Are Identified

These may include:
Outdoor
Indoor
Sporting
Youth Sports
Auto Shows, Auto Races
County Fairs, State Fairs
Art & Antique Fairs
The Right Demographics
When The Events Are Properly Screened, We Then Deliver The Demographics YOU Are Seeking
Age
Income
Family
Interests/Hobbies

Getting It
Right

Right Locations

Event selection based on YOUR target audience

WE handle all the arrangements

Right Premiums
We inventory and ship premiums
WE do all of the work

Right Approach
WE use trained professional representatives
Over 10,000 representatives in over 300 offices Nation Wide

Right Results

WE deliver quality applications on time
Processed to YOUR specifications The Right
Program

Event Marketing (using the synergy of festive occasions)
The event provides a target demographic:
Selective: reach the right people
Your product is associated with the participants' immediate interest:
Motivating: project the right image
Real people answer questions and provide information:
Interactive: create informed applicants
Informed consumers become "using" consumers:
Pursuasive: obtain the right results

Take One Programs (the power of convenience)
Comprehensive exposure:
Pervasive: If they don't see it, they won't want it
On-going supply:
Consistent: Replenished and available
Regular, monitored visits:
Current: A national network to service each site

CREDIT CONCEPTS Direct (back to basics because it works)
Penetrating the barriers
Tenacious: Taking your product directly to consumers door-to-door, one-on-one, direct to campus or to businesses
Trained professionals effectively promote your product in a personally appealing and informative direct presentation.

In-Store Sign-Ups (leveraging partnerships with retailers)
Maximimize relationships with retailers:
Effective: Taking your product into the store and to the customer


The Right
Planning

A Team Strategy Unfolds
When an event is targeted, a specific plan is developed
Various CREDIT CONCEPTS Marketing departments are mobilized and an "Event Team" begins work
Event goals are established
Set-up locations are planned
Premium items are selected, purchased and shipped
Event sponsorship fees are negotiated
Event contracts are executed
Field personnel are briefed and scheduled


The Right
Implementation

Utilizing A Team Approach to Ensure Success

Your image is picture perfect
A quality presentation utilizing sought after premiums is made
A pro-active, motivated sales force that delivers quantity and quality works your event
An experienced team caters to any special needs


The Final
Touch

Processing
Expert quality control implementation
WE will count, batch, and sort to YOUR specifications
Applications are shipped within 72 hours of the event

The President's
Message







Since 1983 we have been an innovative marketing entrepreneur, constantly searching for better avenues, ideas and execution strategies to help our clients reach their acquisition goals.
We've been instrumental in indentifying, targeting and penetrating our client's prospective audiences, time after time.

We are truly on of the most successful pioneers in large-scale event marketing. By underwriting all of the up front costs involved in events, including sourcing, event sponsorship fees, implementation and processing; CREDIT CONCEPTS Marketing provides a low risk, turn-key operation, where clients pay only for the end results . . . new and qualified applicants

Our
Clients

AT&T Calling Card AT&T Universal Card Bravo Card Services
Bank of America/America West Bank of New York/Toys R US Bank One
Bank of America
Chemical Bank Citicorp Savings of Illinois
Discover Card
First Card Franklin Bank First USA Bank
First Premier Bank/Planet Card Firstar Bank-Milwaukee
First Chicago
K-Mart/Beneficial National Bank/Household Retail Service
Kohl's Department Stores
LCI International
Marine Midland Mellon Bank Mid America Bank National City Corp
MBNA America
Qwest/LCI
Sears, Roebuck & Company Security Pacific Bank
Speedway/Super America
Target Stores Texaco/J.C. Penney
Wells Fargo Bank

... and more ... and more ... and more



Want to
Get It Right?

Want to Change Your Results?
Then Change Your Strategy
Through CREDIT CONCEPTS Marketing, Inc.

YOU

Get It Right . . .

The First Time . . .

And Every Time.





Want to Get it Right?

Then Contact:

CHARLTON COOK
CREDIT CONCEPTS Marketing, Inc.
P.O.BOX 95
MILERSVILLE, MD. 21108

opportunity@creditconcepts.8m.com

Email:

Website: